Born 125 years ago, thanks to Oscar F.Mayer and his brother Gottfried, German immigrants settled in Chicago. Those who after several work experiences in the meat markets, decided to open their own delicatessen with German specialties.
Widely popular in the US since 1936, the Wienermobile was ingeniously used, the sausage vehicle, which sold hot dogs, was consolidated in the 70s.
A history of quality and German tradition, reinvented in the US to make the German product, a staple in American society and an element of fun and entertainment.
So we can summarize the brand in tradition, quality, innovation and fun.